FOCUSED >> THE ESSENTIAL IN VIEW
Stunningly successful – the proverbial "elevator pitch" brings it to the point:
- Who are you and what do you offer?
- What is the positive effect of using your offer?
- For whom exactly are you useful and in what way?
- What differentiates you from others who offer similar things?
- What is your company's unique selling proposition?
- What is the quickest way to enjoy this benefit?
What appears simple and impressive to the amateur often needs years of practice, know-how and discipline – as well as careful preparation in advance for each new motive in order to avoid useless snapshots. Normally, it is exactly one aspect that makes you unique and gives you the advantage. This makes things easier. This is what you focus on.
Focusing means concentrating on a central benefit, a clear concept, a striking distinctive sign (logo, key visual), a clear ambassador of your customer benefit (slogan) as well as the correct assessment of your "subject" in terms of its achievability. – The rest is simply a matter of pressing the switch in the right moment.
Smart Swiss Consult GmbH helps you to achieve target certainty and effective communication.
Convincingly easy with SWITCH FOR SUCCESS.
